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{ Tag Archives } underserved audiences

the economics of underserved audiences (part 1)

Yesterday, I posted a bit about playing for underserved audiences, or rather, my desire to play for them. As the response to an email I quoted it’s an issue of bringing a certain type of live entertainment to groups that might not otherwise have an opportunity (or that have fewer opportunities) to ever experience an [...]

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“I wanna play for a smaller audience”

Having taken my mother on our monthly foray to an Asian food mart in Louisville, I actually took to the time to inspect one of the fliers that litter all the Vietnamese food stores on third street: What I hadn’t paid attention to in the past is that these fliers were (I’m assuming) for events [...]

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